Pieter van Noordennen

Product
Tech
Growth

Writings on emerging tech and the business of building it.

Meet Pieter

Pieter is a product and growth leader focused on creativity and advanced technology.

AI strategist, content creator, builder of things.

Currently Principal at Dennen Group.

Writing

Notes

ProductCodes Discord

Our Discord is live. Are you a product (or product-orientated) person who loves technology? Join other like-minded folks in our Discord. It's a friendly, collaborative, and respectful place to learn.

Read More

Dennen Group Lives

Well, I've done it. The shingle is up for consulting and I'm now my own boss. I've incorporated an LLC (the Dennen Group) and am focused just on AI Product and Growth consulting. Website coming soon, but give us a follow in the meantime.

Read More

New Chapter

I have a big life update coming soon — excited for the next chapter. It will mean, I hope, more time to write and explore. Stay tuned for updates.

GitHub Universe

Find me at GitHub Universe this week! My first time going — sad to be missing KubeCon, but excited to meet with the GitHub eco-system. Shoot me a DM if you want to meet up and talk AI Product Development.

Read More

AI Pioneers Event in SF

Got to attend the @DecibelVC AI Pioneers event this week in San Francisco. To quote Jim Fan of NVIDIA, the "total IQ of this room is through the roof." So many smart people there; it was inspiring to and humbling at the same time. As Decibel founder Jon Sakoda said: "We're still in the early innings with Generative AI."

Read More

Summer Hiatus

It was a busy summer for our family with lots of moving about. But it also gave me some time to reset a bit, generate a big list of new ideas for things to write about, and continue experimenting with new AI tools and techniques. Stay tuned for more.

On Velocity and Product Development

En route to Black Hat in Vegas and catching up on the Little League World Series on the plane. Caught Lenny's interview of Geoff Charles at Ramp ("Velocity over everything"), where he talks about how Ramp built a billion dollar business by optimizing for speed. It reminded me of some advice I got as a younger pitcher: Velocity brings accuracy. Recommended listen. Related article to come.

Read More

Open Source for LLMs

Meta open-sources OpenLLaMa in an interesting strategic move. Feels very similar to Google open sourcing Kubernetes. That said, I don't know if it's the immediate OpenAI wrecker social media pundits are making it out to be. Setting up a local LLM (even if open sourced) isn't trivial and much more tooling will be needed to make this approach viable. OpenAI's APIs combined with LangChain is a dead simple developer experience, and developer velocity matters, especially in well-funded markets like AI. Still, it is good to see open source principles and projects shaping AI's future.

Read More

Models, models, everywhere

Finally at a place in my product development where I'm branching out into new LLM models. My initial take is that OpenAI has the best thought-out DevX from a builder perspective. But perhaps Anthropic will close the gap with the interest in Claude 2.

AWS Summit DC

I'm at the AWS Summit in DC (my old stomping grounds!) this week. Much more skepticism of AI among the Federal Security set than I heard at RSA in San Francisco last month. Are we just realizing more of the limitations of LLMs, or are the costs of hallucination mistake just that higher in military-grade cybersecurity?

AI and Consciousness

Connecting AI to philosophy, podcaster Steven West asks some deep questions about whether AGI can be truly conscious or whether we are just seeing ourselves reflected in this new tech.

Read More

AI's Role

AI will be table stakes at Enterprises going forward, writes Ed Sim in his excellent "What's Hot" newsletter. Questions I've been asking myself this weekend: 1) How? 2) Will it also be a viable startup business? We're so early in the evolution of AI, there's a lot left to figure out.

Read More

Site Relaunched

I'm really excited about the new site design! I need to thank my wonderful designer, Kathy B., for the awesome logos, font combos, and UX. And also ChatGPT's GPT-4 with Browser plugin, without whom all this code would have taken me ages.

Read More